Privacy policy

Privacy policy Last updated October 2026

Introduction This policy explains how NOOSH Brand Holdings Ltd ("NOOSH", "we") collects, uses, stores and protects your personal data when you visit drinknoosh.com, purchase products or interact with us. We process personal data in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018.

Personal data we collect

  • Information you provide. When you place an order or create an account, we collect your name, billing and delivery address, email address, phone number and payment details. We also keep a record of your purchase history and communications with us.

  • Automatically collected data. When you visit our site, we automatically collect your IP address, browser type, device information, pages visited and time spent, via cookies, web beacons and similar technologies.

  • Third-party data. We may receive information from service providers, such as payment processors or couriers, to facilitate your purchases and deliveries.

How we use your data

  • To process and fulfil your orders, including delivery and customer service.

  • To communicate with you about orders, products, services and promotions (with your consent where required).

  • To improve our website and services, perform analytics, and tailor content to your preferences.

  • To comply with legal obligations and enforce our terms.

Legal bases for processing

  • Contractual necessity: to fulfil orders and provide services you request.

  • Legitimate interests: to improve and secure our services, prevent fraud, and contact you about relevant products.

  • Consent: for sending marketing communications or placing non-essential cookies. You may withdraw consent at any time.

  • Legal compliance: to meet obligations such as tax or product safety laws.

Cookies and tracking Our site uses cookies to function, remember your preferences and analyse traffic. Non-essential cookies are used with your consent where required, managed through our cookie banner. The types of cookies we use, and how to manage them, are set out in our Cookie Policy at drinknoosh.com/cookies.

Sharing your data We share your personal data with:

  • Service providers such as Shopify, payment processors, fulfilment warehouses and couriers, to process payments, deliver orders and manage our business.

  • Analytics and email/SMS marketing service providers, to measure site usage and send communications, with consent where required.

  • Legal authorities if required by law, or to protect our rights and our customers' safety. We do not sell your personal data to third parties.

Data transfers outside the UK Where personal data is transferred outside the UK, we ensure adequate protection by using approved safeguards such as standard contractual clauses.

Data retention We keep your personal data only as long as necessary to fulfil the purposes in this policy or to comply with legal obligations. After this period, data is securely deleted or anonymised.

Your rights You have the right to:

  • Access your personal data and request a copy of the information we hold about you.

  • Request correction of inaccurate data or completion of incomplete data.

  • Request deletion of your personal data, or restriction of processing, in certain circumstances.

  • Object to our processing of your data where we rely on legitimate interests.

  • Withdraw consent for marketing communications at any time.

  • Lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not complied with data protection laws. To exercise these rights, contact us at hello@drinknoosh.com.

Marketing communications If you opt in to marketing emails, newsletters or SMS, we may send product news, promotions and event updates using email and SMS marketing services. You can unsubscribe from email using the link in each message, or opt out of SMS using the instructions in the message.

Changes to this policy We may update this policy from time to time to reflect changes in law or our business practices. The latest version will always be posted here with the date of revision.

Contact us hello@drinknoosh.com NOOSH Brand Holdings Ltd.